One of my favorite companies to deal with has to be Google, for a number of reasons. First up, unlike many other big technology companies, I've found Google staff and executives relatively open and willing to talk about stuff they're doing, and about larger issues that affect the world. And again, while the company's execs sometimes resort to company-line puffery, unlike other big firms, they usually keep the self-inflating bull to a minimum.
I should also point out that this has especially been the case while I've been working on my book. Google has some very rich connections with the military - its Earth and Maps products find their origins in spy satellites while its Translate capability also has roots with DARPA, the ever-present advanced technology agency. One of its senior vice-presidents, Vint Cerf, is the guy who designed the internet while working for DARPA. Heck, even some of the computers that Sergey Brin and Larry Page designed the Google search engine on way back when were supplied through DARPA funding. The folks at the company have been very willing to talk about this stuff, not to mention the phenomenon of porn on the internet, all of which has been very helpful in putting
Bombs, Boobs & Burgers together.
I'm also a fan of Google as a consumer. The company has provided a plethora of products, from the search engine to Gmail to Maps to Translate to YouTube to Blogger (where this blog is housed) that have enriched my life in ways I can hardly calculate. Best of all, it hasn't cost me a dime. I'm not one of those tin-foil-hat-wearing paranoiacs worried about what Google is going to do with all the information it has on me stored in some servers somewhere, and I barely notice any of the ads served at me which pay for all of these free services. As far as I'm concerned, it's a win-win relationship - Google is making a mint from its text-based ads, and we're all getting a ton of really cool services for free.
Moreoever, I also appreciate that Google is fighting for things like net neutrality and a more open wireless market. The company hasn't just paid those causes lip service, it has put its money where its mouth is. In a U.S. auction of cellphone airwaves last year, the company bid more than $4 billion to get new openness rules established, which will ultimately benefit all wireless customers. In Canada, Google has spoken out against abuses of the internet, like Bell's throttling of customers connections, which attracted considerable attention to the issue. Some media, like the Wall Street Journal, have tried to suggest that Google is actually being duplicitous when it comes to net neutrality, and that the company is really looking into ways to give itself an advantage over rivals. Having talked to many Googlers and having seen just how ingrained a neutral internet is in the company's culture - there wouldn't be a Google without net neutrality, after all - it's really apparent just how ridiculous that notion is.
With all of that said, there is one thing about Google that makes me and a lot of other people nervous: the whole scanning of the books thing. While the music, TV and movie industries have been crying for years about how file-sharing is supposedly costing them a fortune, the publishing industry has largely stayed aloof from many of the issues raised by digitalization of media. For the most part, that's because it's really easy to rip a CD or DVD and then share it, but it's quite another thing to sit down and scan in every page of a 300- or 400-page book. The amount of time required to do so just hasn't been worth it, so nobody's really bothered to do it. Until Google, that is.
As part of its quest to "organize all of the world's information" - a quest the company apparently actually takes seriously - Google has for some time now been scanning in books and making them searchable, just like websites. A few years ago, a bunch of book people got together and launched a class-action lawsuit against Google for this, claiming the company was violating copyrights. Back in February, a settlement was announced, but to say it was controversial would be an understatement. Here's a good FAQ. Basically, under terms of the agreement, authors of the seven million books already scanned in will get payments from the company and the Google Library Project will continue. Future books will be searchable and Google users will be able to view previews, but if they want to read the whole thing, they'll have to pay for it. The author will, of course, get a cut of that payment.
Yesterday, Google announced a new feature - embeddable book snippets, which function exactly the same way as embedded YouTube videos (some of which you can see elsewhere on this blog). You can go here to read the full details, or check out this example below:
This sort of thing, I believe, finally brings the digital media debate to the book world. Given that I'm going to have my first book published soon, it's an issue that I have a personal stake in, and to be honest I'm not quite sure how I feel about it. The same positive and negative arguments that apply to digital music and movies now apply to books. On the plus side, Google's technology (which is very impressive by the way) greatly extends the reach of a book. Now, someone sitting in a country where a book may not be published - Mongolia, say - can with a few clicks and dollars buy access to it. Or, more likely, someone can stumble across the book while doing Google searches and purchase it on the spot. They don't even have to go to Amazon.
On the negative side, now that someone has actually gone to the trouble of digitalizing the book, it shouldn't prove to be too much trouble for others to rip off that digital copy and freely distribute it, right? In a way, the digitalization of books is worse than music or movies because the work required to digitize them served as the main deterrent to doing so. In other words, Google is handing book pirates the keys to the kingdom. And let's not hear any of this nonsense about how the scanned books will be copy-protected. We all know DRM doesn't work.
So is Google's scanning of books a good thing? My agents over at Westwood Creative seem to think so and have advised clients to opt in to the settlement. I certainly hope they're right because I wouldn't want to have to pull a Metallica and threaten to sue people who paid for my work. I wouldn't want to end up being a big douche, like Lars Ulrich.