The Daily Mail in London reports that Virgin Group chairman and "rebel billionaire" Richard Branson is going to buy Playboy for more than $300 million US. Playboy, which has been helping young boys through puberty since 1953, is getting pummeled by all of the competition on the internet. There are supposedly a few groups interested in buying the magazine and all the other parts of the business, but the Daily Mail also says Hugh Hefner - who still controls 70% of the company - would rather die than sell out.
Actually, if there is one person in the world that could carry the Playboy image as well as Hefner, it's Branson. I've interviewed him a few times on the topic of cellphones (this is before he recently sold out his Virgin Mobile Canada to Bell), and each time he's made several wink-wink, "sly dog" comments, i.e.:
Q: What is your cellphone lacking that you wish it could do?
A: Well, if I was single I could think of lots of things but since I'm married — remember that Richard — let me see … I'd like to be able to see the person I was talking to down on the other end of the phone.
If you want to read that full interview, it's here. Otherwise, I think Branson and Playboy would make a good pair. Playboy, by the way, through its position as elder statesman of the porn industry, has been responsible for a good deal of technological innovation. The company was one of the first magazines to have a website and it was the first to develop digital watermarking technology to protect its photos online. Playboy also successfully sued content pirates well before anyone had heard of Napster, YouTube or Pirate Bay. All of this stuff is in my book, of course!
UPDATE: Well wouldn't you know it, Branson has denied wanting to buy Playboy. As we all know though, just because there's a denial doesn't mean it won't happen.
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