"As long as proper age verification is in place there is no reason why consumers should not be allowed to view adult movies on any device that they desire," Hirsch told video game site MCV. "It's too early to say to what extent this could help our business, but it certainly has real potential."

All I can say to Hirsch is: good luck. Giving the official green light to porn on the PS3 would be highly unusual for Sony, which has historically opposed adult entertainment using its technology. In fact, I wouldn't be surprised to see Sony eventually shut down DDM.
Many industry experts have argued that Sony's refusal to initially license its Betamax VCR format to porn in the late 1970s doomed the technology. Porn producers instead flocked to the rival VHS format, which of course ultimately won out.
More recently, Sony looked poised to repeat that mistake by refusing to license its Blu-ray technology to adult producers, thereby pushing them into the arms of the rival HD-DVD camp. That format war was short-lived, though, with Sony paying off movie studios to adopt its technology. The company quietly changed its tune and allowed Blu-ray to be used by porn companies, which of course they are now enthusiastically pumping out (no pun intended).
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