Thursday, September 10, 2009

Vivid calls on Sony to allow porn on PS3

Nothing goes together like video games and porn. Or so Steven Hirsch, the head of porn giant Vivid Entertainment, seems to believe. Hirsch has called on Sony to make high-definition porn movies available for download over the PlayStation network, for viewing through PlayStation 3 consoles.

"As long as proper age verification is in place there is no reason why consumers should not be allowed to view adult movies on any device that they desire," Hirsch told video game site MCV. "It's too early to say to what extent this could help our business, but it certainly has real potential."

Last month, Japanese firm DDM.tv announced it was making downloadable HD porn available for the PS3, sort of. The company provides customers with a Blu-ray disc that then allows them to access pay-per-view content online through their game console (the system is only available in Japan). According to MCV, neither Sony Computer Entertainment in Europe or North America has received a formal request from Vivid - the company that made Jenna Jameson (nearly) a household name - for its material to be hosted on the system.

All I can say to Hirsch is: good luck. Giving the official green light to porn on the PS3 would be highly unusual for Sony, which has historically opposed adult entertainment using its technology. In fact, I wouldn't be surprised to see Sony eventually shut down DDM.

Many industry experts have argued that Sony's refusal to initially license its Betamax VCR format to porn in the late 1970s doomed the technology. Porn producers instead flocked to the rival VHS format, which of course ultimately won out.

More recently, Sony looked poised to repeat that mistake by refusing to license its Blu-ray technology to adult producers, thereby pushing them into the arms of the rival HD-DVD camp. That format war was short-lived, though, with Sony paying off movie studios to adopt its technology. The company quietly changed its tune and allowed Blu-ray to be used by porn companies, which of course they are now enthusiastically pumping out (no pun intended).

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